What differentiates you from other applicants? What unique knowledge do you possess that you can share with your peers at Kelley? In case you are a tech applicant, do you have in-depth knowledge of Artificial Intelligence (AI) or Data Science that will differentiate you from other tech applicants? If you are working in Sales and Marketing, do you have a greater ability to generate trust in the minds of your customers than other folks in your team? Do you have better inter-personal or negotiation skills? Have you visited various foreign countries and gathered nuggets of wisdom on cross cultural differences? Are you in a better position to lead multi-located teams because you possess excellent organizational skills?
Think carefully of your strengths and try to identify your unique selling points. Thereafter, put pen to paper and craft a persuasive essay.
Now, we need to focus on your weaknesses. What are those anyway? Whatever the feedback you have received to date from your supervisors and other teammates during annual appraisals will be very useful to list your key areas of improvements. Think about all the functional skills such as Marketing, Sales, HR, Finance, Accounting, Supply Chain, Logistics, IT, Strategy, and so on that you wish to gain. Also ponder upon soft skills pertaining to matters such as Negotiations, Communication, Presentations, Assertiveness, Conflict management, Mentoring, Delegation that you need to refine in order to advance in your career.
Even though they haven’t specifically asked “Why Kelley?”, you need to address this crucial point in a few sentences. Kelley has one of the best online MBA programs in the USA and has been ranked # 1 by US News. So please narrate how you are going to utilise the various resources of Kelley to sharpen your leadership profile and also accomplish your career goals.
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Politicians have speech writers. Journalists use news editors. Famous writers and columnists have an army of professional editors. Don’t you think you also need to have one?