LBS Essay One: What are your post-MBA plans and how will your past experience and the London Business School program contribute? (500 words)

This question is a repeat from last year’s set of questions. The admissions committee of LBS, or any B school for that matter, is not looking for a run-of-the-mill short term or long term goal. You need to portray yourself as someone who has a clear picture of what your goals are, and exactly why you want to pursue them. This part should comprise approximately 1/3 of the essay.

Keep in mind that your goals cannot be unconnected with your previous work experience. At the same time, if your past work history is in stark contrast to what you want to do post LBS, you must ensure that you highlight aspects of your previous jobs that will help you in achieving your stated goal. You should also discreetly mention what it is that you might be lacking, in terms of competencies or know-how, that is holding you back from pursuing your goal at this very moment.

A really good essay will showcase your strengths: the skills and positive qualities to have acquired or demonstrated in the course of your academic, social, and professional life. Following this, zero in on the goals you have set for yourself, the areas where you need to acquire expertise to achieve these objectives, and how the LBS program will be invaluable in this endeavour.

You need to know the LBS curriculum inside out, and what the best takeaways are from it for you. For example, if you want to work in nascent markets outside your home country, you should typically highlight your interest in LBS’s Global Business Experience offering, which allows candidates to travel to emerging economies and work on real-life business problems. Such information will tell the Admissions Committee that you have researched their program thoroughly. It is also advisable to mention which school-specific events relating to clubs, industry treks, etc. you plan to involve yourself in, and how they will add to your personal or professional repertoire.
You should not discount the knowledge you yourself will to the program. Collaborative learning is a big aspect of every Top B School, including LBS; and, you should make it a point to note down the areas where you can engage in a mutually beneficial way with your peers.

Ideally, 1/3 of your essay should be dedicated to defining the goal, another 1/3 to how your previous experience supports the goal, and the final 1/3 to the vital role that LBS can play in your scheme of things.

LBS Essay Two: What specific areas of London Business School life are you most excited about getting involved in and where will you add value? (300 words)

If there is one thing the Admissions Committee is looking for in this essay, it is your knowledge about the LBS program. The Committee wants to see how coherent you are about the contribution you can make to the LBS fraternity. Having given the Admissions Committee a sneak peek into your goals, your strengths, and your interests in

Essay # 1, this is your opportunity to go into the matter in greater detail. You need to undertake proper research on various aspects of student life at LBS – the professional and social groups, subjects in the core and elective terms, and events/discussions/seminars specific to the school. The unique wording of this question means that you can structure your probable engagements into 2 buckets:
1. Bucket 1 – Areas where you can contribute (aided by your past engagements)
2. Bucket 2 – Areas where you can proactively foray into, on the basis of your interests and goals.

For Bucket#1, you will need to substantiate how you will add value to the program (you will need to do this with reference to your previous achievements). A bland statement like, “I have done ‘A’ before, so I can very well do the same at LBS” won’t do the trick. There is a need to focus on how effectively you accomplished what you did, and how it is germane in the LBS context. You can also bring in the collaborative learning aspect here, especially if you have professional experience in courses your peers can benefit from. You need to do a thorough critique of your professional and personal life before you make claims of your ability to add value.

As for Bucket#2, you have the liberty to express your interests in the fields you want to learn more about. For example, if you are aiming for a consulting career, but have no consulting experience, you should use the consulting club as an avenue to learn and interact. This bucket could also contain elements that you are well acquainted with, but want to strengthen.

Given the 300-word limit, this essay needs to be crisp, yet informative. That being said, you should in no way discount your non-professional experiences. The Admissions Committee is looking for a well-rounded profile; and, any prowess or interest in extracurricular activities would do your candidature a world of good.


Sandip Bhattacharya

Founder and Director of MBA Essay Consultant. Author of the best selling books such as “Admission Guide for Indian IT Applicants“, “How to Dazzle Admission Officers in MBA Interview” etc. Guided thousands of applicants globally for Full Time, Executive, Part Time and Online MBA applications.

Top ranked global program
Finance and Consulting powerhouse
Situated at the heart of London
Complete the course in 15, 18 or 21 months
Shadow a CEO for up to a week
Access to Canary Wharf financial district
Global career trajectory
Aspiration to work in global financial centers
Excellent leadership profile



Round 1


Round 2


Round 3


Round 4


Class Size
Average Age

Average GMAT


% of International Students


Average Work Exp (yrs)


14 %

South East Asia/East Asia

20 %

North America

20 %

Europe (excluding UK)



Manufacturing/Engineering/ Construction



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